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Promotion, Marketing, Strategies – Indian cinema too using these tools to maximize collections.

Planning, strategies, promotion and marketing, these are some terminologies for all businesses whether it to be services, telecom, hospitality, FMCG or else. How cinema can be behind to use these tools for success? Apart from script, story, direction or star casts, which are the internal procedures of cinema industry, film makers have now started planning…


Seven tips to control your cholesterol.

Cholesterol is a fat-like substance that provides energy to the body’s cells. Produced from the food that we eat, cholesterol is extremely essential for the body to work in a proper manner; however, too much cholesterol in the body leads to its build-up in the walls of our arteries and this increases the risk of…


Is it right time to pursue career in IT field?

Is it right to time to enter IT field for a career? The answer depends upon whom you ask, it’s the best of times as well as the worst of times to pursue or maintain an IT career. The IT industry is undergoing dramatic changes due to the influence of social media and consumer technology.…


Going for interview? Remember, body language and behaviour has more weightage.

I would like to end the series of ‘Interview skills’ by this write up. In my previous three write ups, I shared my views about interview process, some preparation required before appearing for an interview and some questions generally asked by an interviewer from the candidate. This time, I am going to share some guidelines…


Renault Kwid – Will it be value for your money?

Small cars segment – India’s biggest car segment and manufacturer who targets this segment rules Indian automobile sector. Maruti who ruled Indian automobile market since it’s inception still has biggest market share and more than 70% of Maruti’s sold cars in market include small cars. Maruti 800, Alto, Zen, Wagon R are some of the…